You step into the street, order a taxi via an application, and a car arrives. There’s no driver and no one in the front seat. Just an empty wheel turning as you sit in the back seat with your coffee cup in hand. A few years back, this seemed like a scene out of a …
Raksha Bandhan has always been about one simple thing: the bond between a brother and sister, sealed with a thread. But if you compare how families celebrated this festival a few decades ago to how it's celebrated today, you'll notice the spirit has stayed the same while the style has changed quite a bit. Here's …
We live in a world that worships achievement. From the moment we're old enough to understand words, we're asked what we want to become. School report cards measure us in ranks and percentages. Social media turns every promotion, wedding, degree, and vacation into a public scoreboard. Somewhere along the way, many of us absorbed a …
As you walk through a grocery shop today, you will come across turmeric lattes that talk about its healing claims, gut shots that state that your skin problem will be cured, and energy bars with even more mood-boosting ingredients than nutritious components of the bars. So is the food today just food anymore, or food …
Supplements are a huge talk of the town. Everything ranging from protein powders, multivitamins, vitamin gummies to Omega-3 and probiotics are a part of everyday conversation. If you go a decade back and see, these supplements were only primarily associated with gym, athletics or health specific needs. Today, however, they are at all places including …
If you take a glance at any of your Gen Z buddies’ phones right now, chances are you’d find three things: a halfway-through K drama, a food delivery app showing the nearest Korean restaurant, and a saved reel about how to prepare dalgona coffee or cheese corn dogs. This phenomenon is not just a fad; …
Walk into any city today and you'll notice the same pattern repeating itself: long queues outside a minimalist cafe with exposed brick walls and hanging plants, while the humble local eatery serving decades-old family recipes sits half-empty next door. This isn't a coincidence, it's a generational shift in how people choose to eat, socialize, and …
AI is presented as technological advancement that can help humanity solve a range of issues ranging from energy to resources problems. However, this technology itself requires enormous infrastructure, electricity, cooling systems and physical resources to work. The current AI age where use of generative AI, AI assistants, AI search, image/video generation has increasingly caught speed. …
Your cellphone vibrates and causes you to pull your shoulders up to your ears or clench your jaw without your awareness. This is your nervous system stuck in the "on" position. The invention of neurowellness is the new concept which appears everywhere from wellness newsfeeds to podcasts and product launches. However, if you get rid …
A good product or service is no longer sufficient in the modern marketplace. More than ever, consumers are overwhelmed by too many brands and are constantly switching between them. In most cases, people buy what they like, so building a brand that makes them feel good is essential. That is why premium branding has become …
